Understanding Meta tags analysis of a webpage of choice and description of Meta tag
Meta tags -
They are the areas in the HTML code that posses information about the website .The information cannot be seen on the website itself. Search engines access certain meta tags so they can, for instance, display a page title and description in the search results.
Mainly there are 10 types of meta tags which are as listed above ;
1) Social media tag
2) Robots meta tag
3) Meta viewport
4) Title tag
5) Image Al - attributes
6) Scheme markup
7) Headline tag
8) The rel=”canonical” link tag)
9) Nofollow attributes
10) Meta description tag
Social media tag - this meta tag allows the user to control on how the webpage would look in social media .
Robots meta tag - with the help of this meta tag one can make look their website very attractive and look better when the user is browsing .
Meta viewport - it will allow you to control how the webpage will be displayed on the device .
Title tag - one of the most important elements, it is written in the <head> of the webpage. Title tag helps searcher see if the page will answer aim of the search. Therefore, Title tag must be accurate and describe the pages content.
Image AI - attributes - provide context to a image as search engine cannot "look" at the images and in e-commerce website images are one of the ways how to grab a costumers attention.
Scheme markup - it is technique used in webpage to organise data .
Headline tag - it is used to separate heading and main logo from the rest of the text .
The rel='canonical' link tag - is the way how you can tell search engine which is your main version of the page, in case, if the duplicate page is available under different URL.
Nofollow attributes- it can help you to make look your webpage overall completed even some changes are in draft stages .
Meta description tag - it is the main thing which represents your webpage . it usually appears in bold letters . many attractive meta description tags can be found on different webpages which are very popular nowadays .
Now let's take a look at the H&M.uk website and let's find out which meta tags are used by this website .
<meta name="keywords" content="" /> <meta name="robots" content="index,follow"/> <meta name="description" content="Welcome to H&M, your shopping destination for fashion. Discover the latest trends and our high quality clothing at the best price. "/>
The following keywords "H&M", "fashion" and "fashion and quality" are used to to determine their relevance to taken from the H&M's meta description on their landing page.
REFRENCES -
Alimohammadi, D., 2005. Meta‐tags: still a matter of opinion. The Electronic Library, 23(6), pp.625-631.
Shen, B., 2014. Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), pp.6236-6249.
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