Types of e-commerce websites -

1.  (B2C)

Business to consumer .

Example - H&M

Fashion industry has huge impacts on global environment . The demand to minimize the environmental pollution is not only from fashion firms but also consumers. (Shen2014). H&M is a very well renowned fashion website which is available in many countries and some countries also have many offline stores also. it provides customers with a wide range of selection from designed clothes . 

2 . ( B2B)

Business to business

Example - Amazon business 

Understanding the originality of their business models, and how this originality both enables and expresses the organisational form that supports them, allowing to develop and exploit work in an unprecedented way, (Harraca2017) .  Amazon business offers purchasing options for any registered enterprise of any way . one can buy supplies on amazon business on behalf of their employers . (Harraca , 2017). 

 

3. (C2C)

Consumer to consumer 

Example - OLX.COM

OLX.com is a site available in India and Indonesia where it allows one user to sell things to another user without paying any middle fees and they can directly connect to the buyer .  The Minister of Communications and IT mentions that the value of e-commerce transactions in 2014 has successfully exceeded 12 billion US dollars (Obsession News, 2015).

4. ( C2B)

consumer to business

 

Example - Amazon affiliate 

Different business has different business requirements. Affiliate marketing has many versions. A business selects an appropriate affiliate marketing method which is based on the objective of advertising and the targeted customers. The same must also be in synch with the marketing campaign ( Prussakov ,2007).  Amazon affiliate allows website owners to create link and then earn joining fees when customer shops from amazon . 

5 . (G2C)

government to consumer 

Example - GOV.UK>apply for NI number . 

an source of communication between government and citizen is known as (G2C) e-commerce . the below image indicates the procedure for applying for NI(national insurance number ) which is also an service provided by the government for the citizens . 

references - 

Shen, B., 2014. Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), pp.6236-6249.

Harracá, M., 2017. Business models and organizational forms: searching the edge of innovation in Google and Amazon(Doctoral dissertation, Master Thesis).

Gaffar, H.H.V. and Atrisia, M., 2015. Demography, Motivation, and Satisfaction of E-Commerce Customer on OLX. co. id and Tokopedia. com. In Int'l Conference on Business, Marketing & Information System Management (BMISM'15).

Kaur, J. and Wadera, D., 2018. Affiliate Marketing Strategy of Amazon India. In Driving Traffic and Customer Activity Through Affiliate Marketing (pp. 33-50). IGI Global.